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Sidecar Influencer Interviews

Mar 6, 2019

Shoppers have fallen in love with online marketplaces like Amazon, eBay, and Wal-Mart. These marketplaces provide a level of convenience shoppers have come to expect, from a wide breadth of products to fast shipping times and incredibly low prices. In fact, according to Internet Retailer, nearly 50% of all online...


Feb 12, 2019

Moosejaw, a leading outdoor equipment and apparel retailer, recognized the constraints of last touch attribution when it began to scale its business. “We were knocking it out of the park in terms of last touch with direct response and lower funnel marketing campaigns,” explains Kelli Patterson, Senior Manager of...


Jan 15, 2019

Personalization has come to dominate the world of online retail. Whether retailers are delivering more targeted marketing messages or providing custom product recommendations, personalization has permeated every stage of the customer journey. Some retailers are even experimenting with personalized pricing, which...


Nov 13, 2018

Few people know e-commerce like Zak Stambor, Online Marketing Editor at Internet Retailer magazine. While reporting the latest industry news, Zak speaks with a wide assortment of retailers and marketers — providing him with a truly holistic understanding of this exciting space.

In this podcast, we...


Nov 12, 2018

Having started in e-commerce during the industry’s early days, Brock Weatherup has a lot of perspective on what digital marketing strategies work to grow an online retail business, and what efforts fall flat.

Much of his experience is rooted in the pet care segment. He was CEO of PetFoodDirect, then took the...